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What is Enterprise Cultural Heritage?

The term used to describe your organisation’s history and its creations, which have the potential to uniquely innovate and differentiate your products and services, is Enterprise Cultural Heritage (ECH).

For a full definition of this concept please see the Power of the past and SME competitiveness: A European study.

 
The training material on the four aspects of Enterprise Cultural Heritage

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  • Brand management to become more aware of  “What is a brand?” and how to maximise it for your enterprise.
  • Change management to develop continuous quality improvement of your projects and services.
  • Heritage management to recognise those assets of your enterprise, which can help to inform your innovations.
  • Intellectual Property management to realise the financial values contained in your knowledge and expertise.

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This project has been funded with support from the European Commission. This publication reflects the view only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.