Enterprise Cultural Heritage

Our project has been actively contributing in enhancing the definition of Enterprise Cultural Heritage as issued in the Enterprise Cultural Heritage Open Community Manifesto. To this en....

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Event - University of Salford, Greater Manchester, UK, 11 November 2011

Innovation through Heritage: How do we maximise the u....

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Event - Italy, Rende Industrial Park, 22 December 2011

Supporting Competitiveness&International Cooperation

Quality and Innovation in Vocational Training

for Ent....

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Enterprise Cultural Heritage: a source of Quality&Innovation

Is your company steeped in history, does it have a rich collection of recipes, knowledge of traditional production methods, links with your area or other unrealised assets? This knowledge of an enterprise’s past is a valuable asset that can help you to differentiate your e....

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Learn from case studies of Enterprise Cultural Heritage

Mangiatorella is one of the most important entrepreneurial ventures in Italy and is a leader in the mineral water market in Southern Italy.

mangiatorella

Marketing management looked at the Intellectual Property management material to see how it might help them in the development of the new internationalisation strategy.

Find more case studies of Enterprise Cultural Heritage to SlideShare

http://www.slideshare.net/MNEMOS/tag/case-study

What is Enterprise Cultural Heritage?

The term used to describe your organisation’s history and its creations, which have the potential to uniquely innovate and differentiate your products and services, is Enterprise Cultural Heritage (ECH).

For a full definition of this concept please see the Power of the past and SME competitiveness: A European study.

Join ECH Open Community

Join our ECH Community and help in shaping the future of Enterprise Cultural Heritage Management.
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Browse the training material on the four aspects of Enterprise Cultural Heritage

Brand management to become more aware of “What is a brand?” and how to maximise it for your enterprise.

Change management to develop continuous quality improvement of your projects and services.

Heritage management to recognise those assets of your enterprise, which can help to inform your innovations.

Intellectual Property management to realise the financial values contained in your knowledge and expertise.

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This project has been funded with support from the European Commission. This publication reflects the view only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.